Investments are a very mind boggling concept in business, it may work out or it may not but if the research is thoroughly done, it will surely succeed and I have decided to invest in a company called Casper.
Casper is a spectacular brand which is famous for its sleep friendly mattresses and innovative ideas. Innovation is what I adore about Casper as it does not cease to awe people with their comfortable mattresses, sleek boxes that can fit a whole mattress or their efficient methods of online shopping.
It focuses on the well being of its customers as they try to give them splendid services, quick deliveries and most importantly, good health and sleep. They even give them a huge sum of money for recommendations of their products. In return, people adorn the company with hearty and optimistic compliments as well. It is a win-win for both.
The company has numerous strengths and opportunities. The strengths consist of innovation, services , fast growth and satisfaction. Opportunities are hard to find but Casper has a lot of them in store like customer assistance and they can also use the attention given to them by famous personalities as marketing and branding.
I believe that the Covid-19 has boosted their business as stress levels and depression are rising due to the pandemic and the only way to eradicate this mass problem is by getting good sleep. The sleep trend has made celebrities prioritise sleep and well being so sales are shooting through the roof.
Its profits are increasing, some analyses are that they have a gross profit of 63.5 million dollars which has increased by 5.9% since last recorded in 2020 which is a humongous profit.
Utility is very important in business, people buy Casper for its high quality products and expect the company to give them good services, better sleep and less stress and CSPR gives them exactly what they need. Utility is satisfaction and by giving customer satisfaction, sales and recommendations increase.
One aspect I think is extremely essential is availability and this company has created a way to shop mattresses online so it is present all over the world and provides people with the same satisfaction and ecstasy.
If a person takes a risk and invests today, he will bear the fruits of success in the future and I think that this is a suitable time to invest in Casper. Though Casper’s stock market may not be doing so well due to too much growth and less equity , I believe, in the near future, just like other improvements made by the company, it will raise its loss rodden stock figures into success.
It is not only the company I believe in but its employees too. Casper is very proficient with its choice of employees as they look for innovators. They are the ones who push the boundaries of impossibilities, just by asking themselves a simple question, that is “Why not?”
After much consideration, I think Casper is the best company to invest
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